Those of you living on the north side of the city have no doubt wondered a) what's going into the former North Ave Whole Foods space and b) when it's opening.

Answer? Pottery Barn at 10am this Friday and West Elm at 10am TODAY!

I'm sure you're familiar with Pottery Barn's comfy casual style, but you might be new to its cool cousin West Elm. Geared towards "style-savvy customers who love clean lines and interesting design", West Elm also has a commitment to sustainability and eco-friendly products.

Ooh, look - free stuff!  The first 150 customers to visit West Elm today will receive a letterpress print of a Chicago landmark in a West Elm frame.  (I received one at yesterday's media event...so chic yet whimsical).  If you don't live in Chicago, you can still shop their modern designs online or visit one of their other locations.

Oh, and stay tuned for a great giveaway to be announced sometime next week...chances are since I'm mentioning it in this post, it'll have something to do with PB/WE.  :)

West Elm and Pottery Barn are at 1000 W North Ave at Sheffield.